From Lead List to Opt-In List

I was reading an article the other day that was talking about “lead lists” and it so reminded me of when Eric first got into sales many years ago. Long before the Internet, sales persons were encouraged to sit down and create a list of everyone they knew. Starting of course with family and close friends, neighbors, their church, and so on… This became their list of prospects. Next, each name on the list would be contacted to market to them in hopes of a sale. Well thanks to a law called the Can Spam Act, in a nutshell it is illegal to send bulk emails without consent of the recipient. As a result, the “opt-in” list was born. So what I am trying to say is “thank you” for those who are currently following my blog. Since I am starting out small and slow, you are my greatest potential in generating customers. And although you may have missed the window of opportunity for Christmas gifts, please forward my blog to anyone who may be interested in the services I am offering. These keepsakes will provide much joy each and every time they are looked at, now and for many generations to come. Thanks again and I hope each of you have a Christ-centered Christmas!